Serge Besnard
Position: Founder & CEO, Noteworthy
"There is no such thing as a bad tool, only clumsy workers" my father would repeat to me as he tried to teach me woodcraft. Yet, throughout my career as chemical engineer, sales, marketeer and digital officer, I have experienced on many occasions how ill designed tools waste the skills and energy of dedicated people, and deprive the company of precious growth opportunities.
Therefore, after 20+ years working at major actors of the automotive and polymer industry (ICI, Repsol, Total) in positions where the information flow is key, I created a company to address the process of field reporting: Using the latest digital technologies (speech and natural language processing, BI) to lift all the inefficiencies that prevent companies from capturing and leveraging the vast knowledge held by their plant operators or sales people.
With the tremendous evolution of digital technologies, there is no longer any excuse for such thing as a bad tool.
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